Module 1 Introduction into Digital Technologies
This module offers a beginner-friendly introduction to digital technologies and their impact on business and everyday life. It starts with an overview of digital transformation and the key technologies driving change, followed by a look at the benefits and risks of going digital. Learners explore gender-based challenges in the digital space and discover how digital tools can empower women entrepreneurs. The course also demystifies artificial intelligence, showing how it’s already part of daily life and encouraging hands-on exploration.
Module 2 Entrepreneurial Mindset, Resilience and Ideation for Business Digtalisation
This module focuses on developing the mindset and creative skills needed to thrive in a digital business environment. Learners begin by exploring the role of creativity and innovation in business success, followed by strategies for building resilience and embracing a growth mindset. The course highlights the importance of networking and collaboration, especially for women entrepreneurs, and introduces design thinking as a practical approach to problem-solving. Learners also explore digital wellbeing, hear inspiring success stories, and discover how AI can support entrepreneurial thinking.
Module 3 Digital Tools for Marketing, Sales, Content Creation and Automation
This module explores essential digital tools that help businesses build their brand, engage audiences, and streamline marketing and sales processes. Learners begin by understanding how to position their business effectively on social media through branding and audience analysis. The course then introduces tools for creating engaging visual and audio content and explains how to repurpose it across platforms. Learners also discover how AI can support content creation, customer service, and campaign planning. The module covers SEO and analytics for improving visibility, and introduces e-commerce and advertising strategies to drive sales.
Module 4 Digital Tools for Financial, Data and Project Management
This learning module introduces practical digital tools that support financial management, data handling, and project organisation for small businesses and entrepreneurs. It begins by exploring banking and bookkeeping apps that can streamline financial tasks and save time. Learners are then guided through different funding options and shown how to access support through European initiatives. The module also covers effective data management practices, including how to protect against data leaks, and introduces productivity tools for managing tasks and projects efficiently. Learners will discover how analytics tools can help track business performance and how AI can be used to automate processes and generate insights for growth.
Module 5 Safety, Security and Ethical Responsibility in the Digital World
This module introduces essential concepts for staying safe and responsible in the digital world. Learners begin by understanding common cyber threats and how to protect their accounts through strong passwords and multi-factor authentication. The course then explores network security, safe browsing, and data protection regulations like GDPR. Learners are guided through secure online payment practices and fraud prevention, and introduced to ethical technology use, including AI bias and misinformation. The module concludes with strategies for managing digital footprints and understanding intellectual property rights.